Gaming industry moves extremely fast. Therefore, Kolibri User Acquisition(UA) teams run campaigns across various channels and countries on a daily basis, while product teams are releasing continuous game updates and test new titles. In order to excel in user acquisition efforts and build an extraordinary experience for players, they needed a thorough and fast understanding of WHY their metrics change and diagnose where to act.
Complex analytics questions took around 1 week and involved many analysts testing all hypotheses. With Kausa, we can now understand changes in key metrics in minutes and are not overlooking any insights or opportunities.
Director of Data Platform & Analytics at Kolibri Games
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